We live in a world where all aspects of our lives have changed. Promoting your business through the usual marketing and advertising techniques doesn’t quite cut it anymore. Eating your lunch with a spoon at the lunch table is just plain preposterous now. Scratch that last part, you should eat your food at the lunch table. However, everything around us has changed, and the usual is a thing of the past.
It’s the Age of Drones
As humans, we always require more. Every time we succeed in something, whether it’s our business’s marketing strategy, branding and promotional statistics, or even gaining positive reviews, we always want more.
When it comes to promotional filming, a simple well-directed brand advertising video isn’t what we’re looking for anymore. Drones and professional drone filming are now the way to go. That sky-high viewpoint is exactly what this world needs as a marketing tactic.
Gliding in the skies and soaring above the city is a spectacular and breathtaking experience, and that’s just when you’re traveling by plane. Imagine if you were the pilot of your own flying journey?
Drones are now a modern trend for everyone. Even people who are not into the marketing and advertising industry just want to have fun with their flying drones. It’s a new opportunity for people to experience gliding and flying in the skies with minimum risks than flying a real plane. Nevertheless, it’s required in most countries to have a certified license to even fly a drone in the country. So, if you want to get a drone you need to at least stick to the rules of drone flying, especially in Dubai.
Moving forward to the more professional aspect of drone flying is the professional advertising and marketing filming. With cameras installed to drones, the filming crew can now use this technology to take better shots from different angles and from viewpoints that were never possible to reach. This gadget has truly given promotional filming new heights and possibilities to experiment in.
Of course, with more drone pilots implementing this marketing strategy and using their drones to create outstanding advertising content, the skies have become crowded. That’s why only the professionals prosper in this field and not everyone can Ace the skies.
The After Effect
After a long week of filming and taking all the necessary shots for that branding video you’ve been working on, it’s all up to the videographers now to complete your masterpiece. The process of film making or video content creating is not just taking those glorious shots, you still have to connect the pieces together through editing. It’s not over till the fat lady sings!
Having a professional team of video editors and videographers can go a long way in the drone filming industry. You need all of those negatives you’ve covered in your filming session to be generated into well-organized content. And having the right video editors to do the job will provide exceptional results.
Video editing is not just linking or merging negatives together, some video effects and visual alterations are required to bring forth a final masterpiece. With automated video softwares, editors are now able to correct any mistakes in shots and make adjustments to the negatives that save time rather than filming it all over again. They can also add different eye-catching visual effects and adjust coloring and brightness in a way that suits the brand’s identity and the business’s vision.
You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.
Who Holds the Power?
You might have figured this out by now, but if you haven’t, we can still clear things up a bit. The question that this article is based on Is “Does it depend on the pilot or the video editor?”
As we mentioned before, both of these factors play a huge part in the filmmaking process. The entire marketing and advertising strategy requires these two to work hand in hand. However, in our experience, I’ve seen video editors create outstanding video
content with low-quality pictures and videos taken from unprofessional photographers. Some of them even from novice drone filming operators.
Although, it’s possible to have a professional drone filming operator and regular video editor to just put the pieces together. Indeed, you will have a great advertising video project but it still isn’t as good as the one with those extra visual effects and edits.
That’s a Wrap!
Drone filming is a revolutionary modern technique in the marketing and advertising field. With this marvelous gadget, promotional videos have become more appealing and tastier. Even though we stated that a professional video editor might be more important than a drone pilot, you still need both to provide exceptional content. And if you ever need to create outstanding videos just let us at maxart take over your drone filming and promotional video creation. We are the Aces of the sky.