Nothing beats a good old brainstorming session to determine the direction of your brand. Which colors will you use? What type of packaging should be involved? Where to get the best designing team in the country, and will the brand identity embody the true value of the company? All that and much more to think about. You need to have all your branding and logo design settled so that you can implement that marketing plan you’ve been organizing and start making money.
The Art of Branding
Branding and coming up with your brand identity isn’t as easy as it looks. You can rely on your own creativity and knowledge or on branding agencies to create your logo design in Dubai. However, implementing the basic branding rules and techniques won’t guarantee you the success you want for your business. Here are some challenges you might encounter when building your brand identity.
Where You Might Go Wrong
You can’t always be perfect; mistakes are going to be made and it’s completely normal. That’s why we’re going to list some of the common mistakes made when branding, just to give you a head start:
- Wrong Face, Wrong Body
If you get the logo right the first time, then you’re going to avoid a lot of complications that might appear along the way. This part is very crucial because it represents the face of your brand and company, which is complicated to change over time especially if you want your brand to have good recall.
Be patient for the logo design and creation will come to you, or to the designer you hired to come up with it. It might take weeks, months, or even years, be patient. You have to give it time; otherwise, you’ll spend your career dealing with an ugly and cringy brand logo.
- Too Humble
Be Loud! Speak your mind and let the people know what you’re up to. Embrace the greatness of the brand that’s yet to come. Being humble and assuming that your brand will reach your audience logically isn’t going to do you good. Snatch the spotlight and let them hear your voice.
Be original when it comes to addressing the audience and enlighten them about your business and what you have to offer. Try not to imitate your competitors because people can smell copycats from a mile away, thanks to the internet.
- Stepping on the Originals
We live in a world where social media platforms and online browsing is the ultimate trend provider of the century. Nothing trendy can slip under the noses of these amazing platforms. That’s why it’s always a good idea to take a look and see what’s hot and what’s not. There are no bad ideas, only horrible ones!
Don’t get us wrong your idea for an upside-down burger mixed with a milkshake logo is really good. We just recommend that you do some digging and see if your idea is something your audience would admire.
- Where’s the Audience
The whole point of a musical concert is the energy and screaming fans waiting for the artist to fall off the stage for a crowd surf. Don’t worry, you don’t have to do that! The point of growing your brand is reaching as many followers as you can. To do that you need to be engaging and socially active on media platforms.
- Consistent Rather Than Original
Mass production and providing services at scale is a huge deal for your business. However, the one thing that most entrepreneurs ignore when trying to reach high profits is the brand guidelines.
Don’t lose sight of your original goal. Remember when you swore that you will only provide the best burgers in the country? You will obtain the best juicy fresh meat and cheese in the market. Those were your brand guidelines that your business represented.
- Ignoring Bad Feedback
Not everyone will consider your brand the ultimate product or service that has ever been provided. You will get those negative comments and reviews that might seriously damage the reputation of your business.
Ignoring these comments and bad feedback, or removing the comment and review section isn’t going to make them disappear. You need to face these opinions and fix them by addressing your audience and finding ways to make them happy. Of course, you can’t make everyone happy but engaging with the public will create trust and loyalty towards your brand.
All in All
Things aren’t always as you expect them to be. When building your brand, it’s not going to be all downhill easy – it’s more like an uphill battle. You’re going to face some problems and deal with negative feedback because that’s how it is when creating your brand identity. Just keep in mind these few mistakes and try to avoid them.
If you ever want the professionals to handle your branding, marketing, and advertising process, then let maxart handle the dirty work. We provide only the utmost success for all our clients.